Putzmeister
Putzmeister EXCON 2025 — Live Event & Real-Time Media Production
Integrated Live Media Production at India’s Largest Construction Exhibition.
Multi-camera live coverage across launches, demos, and high-footfall booth interactions.
The Brief
This was not a post-event film. This was real-time brand execution, under live conditions.
Putzmeister required comprehensive media coverage for their EXCON 2025 presence — one of the largest construction industry exhibitions in the country. The mandate was to turn the booth into a live content engine, ensuring digital dominance while the event was in progress.
Scale & Energy
The Challenge
High-Stakes Live Delivery
Multiple parallel product launches, continuous walk-ins, and a live celebrity feed (Jonty Rhodes) required operational discipline with zero downtime tolerance.
Content needed to be captured, transmitted, edited, and published within a 2-hour window to dominate the digital conversation.
Operational Depth
The Same-Day Production Engine
As the event unfolded, footage was transmitted to our central studio at regular intervals. Editors, designers, and copywriters worked in parallel to ensure reels and images went live the same day.
Volume & Coverage
When scale meets speed, storytelling has to be engineered — not improvised.
Planning a High-Stakes Event?
Our integrated production teams deliver live impact while the world is watching.